Marketing

A lesson from director James Cameron

When James Cameron was making ‘Avatar’ he had a moment of overwhelm as loads of problems were flung onto him. Taking himself off into a quiet space to gather his thoughts, he noticed a fly bashing itself against a window. One foot below the fly the window was open, and yet in typical fly manner,

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Build your empire

  I’ve just returned from a 4 day hike along Hadrian’s Wall in the North East of England. At about 80 miles, it crosses the width of England and took 6 years to build. it was HUGE! Hadrian had a very clear vision. To keep the Barbarians out of England and protect its borders. So

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How to get in front of award winning creatives

It’s a well known fact amongst agents and photographers alike that if you shoot an advertising campaign that then goes on to win a big fat juicy award or two, such as a Cannes Lion, or a D&AD pencil, you’ll be getting lots of calls from new clients. Sure, you should definitely be entering good

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CA+ is back, and here’s why you should go

When I was repping photographers I would scoot over to Singapore (and Hong Kong, and beyond) several times a year. Heading off for a sales trip was always a feat of co-ordination and planning. Appointments had to be made with as many people as possible, which, because they are mostly creatives, is a little like herding

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What makes you happy?

One of my clients recently won a grant to attend a New York workshop with one of her heroes. After announcing her dates in my programme community group, some of my New York clients rallied together and just this week hosted a meet-up with her in a Brooklyn studio. Imagine landing in a foreign city

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Stop paddling backwards

Sometimes, when I review a photographer’s work and identify their hero shots I am met with an incredulous look. ‘But how can that be my hero work? It’s so easy for me!’ No shit Sherlock. It may come as a shock, but doing what you love, especially if you’ve been doing it for a while, can be a breeze. You

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You are not a photographer

If you’re shooting for clients, you probably think you’re a photographer. You wouldn’t be mad to assume this. Indeed, most people probably refer to you as a photographer. But don’t get caught up in believing that’s what you do. If you’ve watched Simon Sinek’s ‘Find your why‘, you may have an inkling of what I’m talking

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Christina Force | T/A Thunk Ltd. | Titirangi | Auckland, New Zealand

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