In August I talked A LOT about driving your own bus. So what kind of bus do you want to be driving? Is it a vintage model with loads of character and charm and a quirky crew? Or a slick stretch limo with a champagne bar for the celeb guests? Perhaps a Tesla vehicle with
Marketing
3 game changing questions
If you’ve ever had a kitchen, house or garden renovated (or done it yourself), you’ll know that you have to get the master plan right first before focusing on whether the bench tops are stainless steel or marble, or the steps are made of sleepers or stone (or the wall is pink or red). In
Post review blues
If you’ve ever had your folio reviewed, whether at an event, online, or done the rounds of ad and design agencies, you may have experienced that wonderful post review euphoria. (They LOVED my work! They even contacted me! I am complete! ) But after the trillions of briefs failed to fly in the door (wait
Who are your people?
As I write this Email I’m sitting at the Sherwood Hotel in Queenstown, New Zealand. The mountains beyond the veggie garden are snow clad. Firewood is being chopped somewhere in the distance. The music is damn good. I could have stayed at the more expensive Hilton Resort and spa. But this is my kind of
There’s always another shot to add
It’s easy to find excuses not to make yourself visible, or take that step to contact ideal potential clients, or dream photo reps. One of the best ways to do this is to procrastinate. To delay or postpone something because it’s boring, unpleasant, or scary. A hurdle if you will, that gives you an excuse