Do you have an ‘elevator speech’? I’ve just been in London for the AOP Awards (three of my wonderful clients were shortlisted which was very gratifying.) The last time I was here, I ran a workshop and at the beginning, I asked the photographers present to introduce themselves. ‘I’m a fashion photographer’ said one, squirming
Why are you a photographer? If you’ve worked with me you’ll know that the reason you do what you do is one of the most important aspects of your brand. Understanding your purpose, or ‘why’, is so incredibly useful in shaping personal work and guiding your decisions moving forward. This is just one of the
If you’re about to present your folio at a review event, you might be wondering how to make the most of a 15-20 minute session with someone you’ve never met before, but you’d desperately like to work with. So much pressure! I’ve been asked this LOTS recently as we approach the CAPIC Portfolio Speed Review in Vancouver
If you’re a lens based image maker you are probably far too busy shooting personal and paid work (and don’t even mention all those estimates and treatments) to produce any kind of marketing content. And other times you’re juggling family, house reno’s, yada yada. (#life) But have you ever considered batching? As I write this
Over the last 2 weeks I’ve been neck deep in Blitzes. In the process I’ve hurtled down ski slopes, tasted the dust at rodeos in Idaho, and brushed past starched silk on models at New York Fashion Week. I’ve felt the warmth of the sun on my face in the Australian Outback and the cool
This is my phrase of the week. Credit for it comes from a photographer I work with, who was grumbling about marketing. “I hate marketing.” he said. “I just want to make great images.” (Which he does, a lot.) As I pointed out to him, if you’re a photographer, your number one marketing tool IS
A few weeks ago I wrote about the importance of sharing your work right from conceptual stage. (You can read that here) It’s a no-brainer that the more people that see your work, the more visible you become. But sometimes no matter how much you share, the results can be pathetic. No replies. No jobs.
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