Finding Direction

How to talk to creatives

Knowing your target market is one of the things I rant on about all the time so you can communicate with them in a way that’s not salesy. Coming from the advertising world I learnt ‘ad speak’ quite young, so it has always been a part of my vernacular. As a photographers agent I had

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My current obsession

This month I’m obsessing about Email marketing. It’s a subject that I could rant on about all day because it really is just another way to stay top of mind with key creatives and art producers you want to notice (and hire) you. Oh, and those elusive agents too. Writing Email blasts is so much

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Can you remember the first decent photography gig you got?

Can you remember the first decent paid photography gig you got? The one where you thought- OMG I’m really doing this! It might have been 30 years ago or 3 years ago but there’s a very strong chance it was inspired by something you created for yourself. And you shared it because, what the heck,

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Personal work is not this

If you watched the presentation last week with Billy Plummer you’ll have heard him talk about the difference between tests and personal work. (If not, you can still catch the replay here.) It’s well understood that tests are when you photograph to try out new gear, lighting and technique. But when you photograph with an

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How to make personal work which will get you paid

Have you ever wished you could get inside the brain of a creative director? One that has hired countless photographers for high end brand campaigns? I’m thrilled to share that in exactly one week from now I have a real treat for you. Join myself and Billy Plummer for an inspirational online presentation, “It’s all

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What would happen if it all worked out?

There are probably lots of things you want. Beautiful, challenging, meaningful briefs that align with the work you love making. An income which allows you to support those who need you, and which gives you the freedom to say no to the jobs which don’t float your boat. And space to create work for yourself

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Slay the dragon

In exactly a week’s time, all over Asia, the Chinese Lunar New Year is beginning, and I always love this time to actually stop and set goals. Let’s face it- there’s just so much stuff going on in December and January. This year is the year of the dragon, and often known as the year

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