Finding Direction

Reflect, reinvigorate and connect

Today in Aotearoa we are celebrating Matariki – the Māori name for the cluster of stars also known by the ancient Greeks as the Pleiades, or the Seven Sisters. It rises just above the horizon at dawn in late June or early July, and for many Māori, it heralds the start of a new year.

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Out of sorts?

Lying in bed a few weeks ago, with very little brain power to do much more than half-heartedly meander through Google, I discovered the origin of the idiom ‘Out of sorts’. Ha. In the world of printing (pre-computers) the letters were called ‘sorts’. If there were some missing, you were ‘out of sorts’. (I should

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A second chance

If last week’s blog resonated and you were feeling a bit like you had a false start to 2023, you’ll be pleased to know that you have a second chance – the Lunar New Year. Around the world, celebrations continue to welcome in the Chinese Year of the Water Rabbit- a year of introspection, peace,

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False start?

Does your year seem to have gotten off to a false start? In New Zealand, 2023 started with a cyclone that saw a week of intense never ending rain and storms. Instead of going to the beach we hunkered down and watched the palm fronds smack against the windows. There’s been a sense of despondency

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Meet my dad

This is my dad, and yesterday was his 86th birthday. In the late 70’s he wrote a quality control system for the developing computer industry. The system was adopted by British Standards (BS 5750), and today, manufacturers of most camera companies use the same quality control standardisation (now updated to ISO 9000). Dad is systems

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Your images are not enough

There’s no doubt that creative decision makers, the people I presume you want to hire you, are visually discerning. And sharing your most stunning work (stills and motion) on your website is vital for that reason. But nice images alone are not enough. Because if they like your work they will then want to figure

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Are you working with ‘meatloafs’?

‘Meatloafs’. That’s the word a photographer recently used to describe some of his more frustrating clients who work in the sports world. It’s not surprising really. Many people who book photographers direct are non-visual. And it’s not limited to ex-rugby players. Marketing managers, event organisers and corporate executives are simply not (usually) terribly visually eloquent.

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