One of my clients recently won a grant to attend a New York workshop with one of her heroes. After announcing her dates in my programme community group, some of my New York clients rallied together and just this week hosted a meet-up with her in a Brooklyn studio. Imagine landing in a foreign city
Finding Direction
Stop paddling backwards
Sometimes, when I review a photographer’s work and identify their hero shots I am met with an incredulous look. ‘But how can that be my hero work? It’s so easy for me!’ No shit Sherlock. It may come as a shock, but doing what you love, especially if you’ve been doing it for a while, can be a breeze. You
You are not a photographer
If you’re shooting for clients, you probably think you’re a photographer. You wouldn’t be mad to assume this. Indeed, most people probably refer to you as a photographer. But don’t get caught up in believing that’s what you do. If you’ve watched Simon Sinek’s ‘Find your why‘, you may have an inkling of what I’m talking
All you need is inside you
A few days ago I received a holiday/ Christmas wish list from somewhere photographically inclined, and it listed, predictably, mostly equipment, cameras and helpful software. I think I ditched it. When photographers, even my beloved clients, start talking to me about gear, I ‘glaze over’. It’s not my zone of genius. I’m done being a
Hone in!
I’ve recently been reviewing a number of my clients’ website bios and they often go like this: 1.Open on a description of photographers’ style and feel. (Are you seriously telling discerning visual decision makers how to think about the work after they’ve probably already seen it? ) 2. Go on to explain ‘my first camera’
In recognition of an inspiring photographer
Today I heard of the passing of a wonderful New Zealand photographer, Jocelyn Carlin. Jocelyn embodied the word ‘adventure’, travelling the world with her camera, educating photographers, creating a popular studio and darkroom facility in Auckland, shooting for clients, and above all following her passion to explore multiple cultures and build relationships with their people.
How to make space for better clients and more money
After the recession my photo agency and production company were in debt to the tune of $300,000. Yes, it was scary. In fact it was downright awful. I had learned that the more you make when times are good, the more you can lose when times are not good. I had staff, a large office,