The Collective Force

If I was your photo agent, this is what I’d do

OK, obviously this is hypothetical, because I sold my photographers’ agency, The Collective Force, years ago. But after talking to photo reps around the world, and hearing their gripes (and finding them similar to mine!) I wanted to share what I’d work with you on if I was repping you. I’d help you to get

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They’re all closing down

This past week I’ve been bombarded with messages from photographers in Australia wondering about the mass closure of some of the industry’s most established studios, agents and printers. If you’re elsewhere in the world, you’ve probably seen many companies like this close down in the last few years. I have to admit I don’t think

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The clarity that’s right in front of you

How often do you feel confused or overwhelmed or directionless? If this is something you struggle with you may have forgotten about your unique skill as a photographer: The ability to shine a light (or harness the light) to communicate a very strong message. The fact is that finding or creating that clarity, and pointing

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Closing the deal with a bang

Have I mentioned that I’m a Virgo? For what it’s worth, this means that I am finickity about presentation in general. Grammar, design, colours, you name it. Oh, and all the neatly ordered jars in my pantry are labelled, much to my family’s amusement. I studied graphic design back in the early Eighties, and whilst

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