marketing for photographers

The outsiders

Being an outsider has been conditioned into me from the day I was born. It was the norm. I grew up in a working class suburb in a wealthy town in the South of England. My parents were Geordies (from the North East) so we had no relatives nearby. Later, I met my Aussie husband

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Are you guilty of this?

A couple of weeks back a photo editor from a well known magazine in NYC Emailed me, looking for a selection of photographer recommendations in Sydney, Australia. The photographer had to be a woman and was needed to document an entrepreneur on the job. Easy peasy I thought. After suggesting three relevant photographers I had

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Build your empire

  I’ve just returned from a 4 day hike along Hadrian’s Wall in the North East of England. At about 80 miles, it crosses the width of England and took 6 years to build. it was HUGE! Hadrian had a very clear vision. To keep the Barbarians out of England and protect its borders. So

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One on One

4 steps to win the heart of a photo rep

A few weeks ago I received an Email from a photographer: ‘I have to know, Christina. Why didn’t you ever rep me?’ OMG. This poor photographer had been hanging onto my ‘rejection’ for 10 years. Holy moly. Admittedly his dog had just died, he was having a few stiff drinks and he was feeling VERY

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Lessons to learn from chocolate milk

A recent visit to the supermarket had me reeling in shock. When I got down to the back of the huge building, I was confronted by a queue which lead all the way past the bakery, the deli, the meat and ultimately to the dairy section. People with half-full trolleys, baskets, and some with nothing, waited

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Top folio shots 2014: September and October

September and October saw work from factories to near extinct wildlife cross my desk. From crazy studio fashion shoots in Melbourne to car racing in Salt Lake City, Utah. Beaches from Adelaide to Nelson and beyond. Way way beyond. But I was particularly in love with the two I chose as they were both personal shots,

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Top folio shots 2014: July and August

July and August were busy editing months this year, so to catch up on some belated posts I’ve rolled some highlights together. There were a few stand out shots over this period, as there always are, so here is some Southern Hemisphere eye candy (with a slice of the tropics). Wendy Brandon, Wellington I am thrilled to introduce

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Christina Force | T/A Thunk Ltd. | Titirangi | Auckland, New Zealand

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