‘Your dad has a few days to live’, is the call I got in January, the beginning of summer in New Zealand. I booked a flight to England and flew out the same day, arriving 27 hours later in Newcastle Upon Tyne, where I was immediately driven to his care home. We ended up sitting with
What do you do when you’re trying to get more work? Do you line up a load of tests? Experiment with new current lighting trends? Get some more of those essential lifestyle images made (cue the family around the campfire), or the reflective object shots in the studio? There’s nothing wrong with this – it’s
‘We’re so sorry, we wanted to work with you guys but your costs came in too high and we’ve gone with a photographer in Australia.’ I was an agent for 20 years and it wasn’t the first time I’d heard those words. In fact, if you’re an advertising, editorial or commercial photographer, you’d know it’s
When did you last send an Email blast to your audience? Last week? Six months ago? A year? Never? Maybe you DID have a system but then you got busy (yay!) or life got in the way (uugh) and you’re paralysed or struggling to get started again. Me too. Guilty as charged. My last Email
I used to rep a photographer who refused to cast individual people for shoots if they were to play a couple, or a family. ‘The chemistry just won’t be there, and we’ll see it in the images’ he’d say, unwavering. So we’d cast entire families, real couples and real friends. We always built that into
January is a tricky month. You’ve already lost a week by the time you get into it and the expectations of an All-New-Start are extraordinarily high. Shoots don’t always kick off immediately and you can find yourself procrastinating the marketing tasks you know you need to do. If you’re feeling a little overwhelmed, confused, behind
Throughout 2025 I’ve heard from hundreds of advertising, commercial and editorial photographers, and in some form or another, I reckon there’s one habit that separates the successful ones from the unsuccessful. Consistency. A consistent and clear visual voice and brand. Consistently sharing that work, so that across platforms and promos it completely aligns. Consistently reaching
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