I used to rep a photographer who refused to cast individual people for shoots if they were to play a couple, or a family. ‘The chemistry just won’t be there, and we’ll see it in the images’ he’d say, unwavering. So we’d cast entire families, real couples and real friends. We always built that into
January is a tricky month. You’ve already lost a week by the time you get into it and the expectations of an All-New-Start are extraordinarily high. Shoots don’t always kick off immediately and you can find yourself procrastinating the marketing tasks you know you need to do. If you’re feeling a little overwhelmed, confused, behind
Throughout 2025 I’ve heard from hundreds of advertising, commercial and editorial photographers, and in some form or another, I reckon there’s one habit that separates the successful ones from the unsuccessful. Consistency. A consistent and clear visual voice and brand. Consistently sharing that work, so that across platforms and promos it completely aligns. Consistently reaching
I have just sent the last follow up Email of the year, and finally can stop for the holidays. The past few weeks have been a succession of calls with photographers across Britain, USA, Australia and New Zealand, on the back of a workshop I ran (The advertising photographers’ reset) and a podcast interview I
Last week, after a huge flurry of Instagram follows from photographers, I spent a bit of a procrastination session some time going through each follower- looking at their work, clicking on links and going to their websites. What was astonishing were the amount of broken links, non existent (even ‘bad’) web pages, and some of
I’m jumping in early this week to share an interview which has just been released on the excellent British podcast, Exposed Negative. If you want to have a watch or listen jump on over here. Tom, Greg and I had a hilarious (and I think very meaningful) chat about all those things which get photographers
Over the last few years, we’ve all been navigating a world that feels like it’s shifting beneath our feet. War, climate change, economic uncertainty and rapid advances in AI – it’s overwhelming how much is going on. It can feel like perpetually fighting fires. Like stuff is always ‘happening’ to us. The fact is, things
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