Blitz

Shine like Lilli

Australian photographer Lilli Waters (who shot this image) contacted me a few years ago. She’d been advised by a consultant that she should be a food photographer and to show her ‘commercial’ work on her website. She was confused and conflicted. When I Blitzed her work, as I do with everyone I work with, I

Hone in!

I’ve recently been reviewing a number of my clients’ website bios and they often go like this: 1.Open on a description of photographers’ style and feel. (Are you seriously telling discerning visual decision makers how to think about the work after they’ve probably already seen it? ) 2. Go on to explain ‘my first camera’