This is my phrase of the week. Credit for it comes from a photographer I work with, who was grumbling about marketing. “I hate marketing.” he said. “I just want to make great images.” (Which he does, a lot.) As I pointed out to him, if you’re a photographer, your number one marketing tool IS
A few weeks ago I wrote about the importance of sharing your work right from conceptual stage. (You can read that here) It’s a no-brainer that the more people that see your work, the more visible you become. But sometimes no matter how much you share, the results can be pathetic. No replies. No jobs.
Do you have a client attraction process? If you’re a professional or commercial photographer you most likely do have something in place. Maybe it’s a little ineffective at the moment. But worse still it might actually be attracting the clients you don’t want. You know, those people and companies who have no clue about good photography, or
Recently a photographer showed me the prototype of a book he’d had designed. It was full of gorgeous images from an award winning story he’d shot in Thailand. That would have been wonderful but instead of a clean background there were strange textures and patterns printed on the page beside the images which threatened to
June was a big month for advertising creatives, and if you worked on any award-winning campaigns, it was probably a big month for you too. That’s because Cannes Lions, one of the major industry awards, announced it’s winners, and if you were involved in any of those campaigns your career will definitely be looking up,
Today in Aotearoa we are celebrating Matariki – the Māori name for the cluster of stars also known by the ancient Greeks as the Pleiades, or the Seven Sisters. It rises just above the horizon at dawn in late June or early July, and for many Māori, it heralds the start of a new year.
How truthful is your brand? Perhaps you’re sharing work you think you should be making, instead of what you love making. Or trying to be ‘funny’ on your bio, when you’re actually a serious, quiet, focused photographer. (Or conversely being polite and formal when you’re the joker.) It’s like telling a little lie. You start with a
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