Marketing

Something to help you through the last quarter

I’m halfway around the world on my way back to Auckland, New Zealand. It feels good to be heading back to my office with my views and flowers, and I’m itching to get stuck into work again. I’d like to celebrate by sharing another live workshop with you in just over 1 week. Your client

Read more

Beer, Thanksgiving and Folios

Hello, This Friday is my last day in England, where I’ve been (mostly) for the last month, so if you’re near London on 13th October and you’d like to meet, or ask me questions about your marketing, please do pop into the Lansdowne Pub in Primrose Hill (where else would you meet in England but

Read more

What do you do?

Do you have an ‘elevator speech’? I’ve just been in London for the AOP Awards (three of my wonderful clients were shortlisted which was very gratifying.) The last time I was here, I ran a workshop and at the beginning, I asked the photographers present to introduce themselves. ‘I’m a fashion photographer’ said one, squirming

Read more

Purpose, personal work and more

Why are you a photographer? If you’ve worked with me you’ll know that the reason you do what you do is one of the most important aspects of your brand. Understanding your purpose, or ‘why’, is so incredibly useful in shaping personal work and guiding your decisions moving forward. This is just one of the

Read more

Freaking out about your upcoming folio review?

If you’re about to present your folio at a review event, you might be wondering how to make the most of a 15-20 minute session with someone you’ve never met before, but you’d desperately like to work with. So much pressure! I’ve been asked this LOTS recently as we approach the CAPIC Portfolio Speed Review in Vancouver

Read more

How to get your marketing done in 2 steps

If you’re a lens based image maker you are probably far too busy shooting personal and paid work (and don’t even mention all those estimates and treatments) to produce any kind of marketing content. And other times you’re juggling family, house reno’s, yada yada. (#life) But have you ever considered batching? As I write this

Read more

Blitzes, Bootcamp and Goodbyes

Over the last 2 weeks I’ve been neck deep in Blitzes. In the process I’ve hurtled down ski slopes, tasted the dust at rodeos in Idaho, and brushed past starched silk on models at New York Fashion Week. I’ve felt the warmth of the sun on my face in the Australian Outback and the cool

Read more