This past week I’ve been bombarded with messages from photographers in Australia wondering about the mass closure of some of the industry’s most established studios, agents and printers. If you’re elsewhere in the world, you’ve probably seen many companies like this close down in the last few years. I have to admit I don’t think
Did you know that decision fatigue is a real thing? According to registered psychotherapist Natacha Dukehe the more decisions a person makes over the course of a day, the more physically, mentally and emotionally depleted they become. So it doesn’t surprise me that photographers often ask me what I think they should share on the
There are three things you should know about marketing to advertising creatives. 1. Email marketing is a proven effective way to build trust, stay top of mind and inspire ad creatives. It’s way more powerful than social media as you’re getting into their world and you’re driving the bus – choosing when and what to
Knowing your target market is one of the things I rant on about all the time so you can communicate with them in a way that’s not salesy. Coming from the advertising world I learnt ‘ad speak’ quite young, so it has always been a part of my vernacular. As a photographers agent I had
This month I’m obsessing about Email marketing. It’s a subject that I could rant on about all day because it really is just another way to stay top of mind with key creatives and art producers you want to notice (and hire) you. Oh, and those elusive agents too. Writing Email blasts is so much
I received an email from a photographer recently which was written in a very friendly chatty way, asking questions, and giving some advice. But this photographer’s target audience is high end creative decision makers in the advertising, design and brand worlds. Unfortunately these folk HATE being given advice, and worse still, asked questions! It was
Can you remember the first decent paid photography gig you got? The one where you thought- OMG I’m really doing this! It might have been 30 years ago or 3 years ago but there’s a very strong chance it was inspired by something you created for yourself. And you shared it because, what the heck,
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