Over the last few weeks I’ve been hearing from photographers (and agents) around the world who’ve had a fresh burst of big global jobs in the door. It’s as if the floodgates have opened. Most the jobs are via photo reps. Big brands and ad agencies requiring large complex productions want to know you have
The photographer sat across from me sipping his espresso. He was a good photographer. His work was solid; he had the chops as they say. And he wanted me to rep him. ‘Why did you leave your last agent?’ I asked, sipping my Earl Grey tea. (I can’t drink coffee. I get palpitations, the shakes,
When my daughter Indi was a toddler she hated being woken up from her afternoon naps, so instead of coaxing her out of bed, we’d have a little party. (Stay with me here.) We’d walk into her room, put on some music, and start dancing. Within seconds, a little dot would appear at our side,
Over the years I’ve talked a LOT about the difference between a test shoot and a personal shoot. (If you haven’t heard this before you can read my thoughts on this here: https://christinaforce.net/personal-work-is-not-this/) The problem with tests, is they have no depth. They’re hard for you or your agent to talk about, and barely get a
I’ve just emerged from 3 days of judging the annual IPA awards. It’s a grueling but rewarding process, because the best projects drive me to tears, make me laugh out loud or evoke any emotion in between. They are beautifully captured, deeply human, believable (no matter how whacky), and have something original to say. That
Recently I heard that advertising creatives in USA are reluctant to have portfolio meetings with photographers or their agents because they get paid to review work at events and for various platforms, so why do it for free? But it also means they can smash through a string of folio meetings within a limited timeframe
I don’t think I would have survived the last few weeks without the support of Chat GPT and AI. (What? the dreaded enemy??!!! WTF!!) Fear not. I’m not talking about AI generated images or even Emails (no, this is still me; human content is more important than ever). I’m talking about the space it’s given me
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