You make an amazing image you love. Dammit EVERYBODY loves it. And you proudly add it to your folio/ website. Sure it doesn’t quite fit with your other work but it’s so GOOD! You may even get asked to estimate a job, to be shot just like that image. You’re the favourite for the job,
Marketing
Colour, light and dust
A few weeks ago I visited Unison Colour, which uses pure pigment, extracted from all over the world, to make soft pastels, a medium my hubby has embraced recently in his art. (Pastels are extremely messy and create copious amounts of pigment dust but bless him he’s creative and he’s very good at it, so what
Parlez Vous Anglais?
Did you know I used to live in France? I ran a ski chalet in Haute-Savoie, worked on a boat in Monaco, and that followed 10 Easters from the age of 12 living with my exchange family in Lyon. It’s why I adore being here so much. One of the biggest lessons I learnt as
Meet my dad
This is my dad, and yesterday was his 86th birthday. In the late 70’s he wrote a quality control system for the developing computer industry. The system was adopted by British Standards (BS 5750), and today, manufacturers of most camera companies use the same quality control standardisation (now updated to ISO 9000). Dad is systems
Are you doing any of these three things?
Are you doing any of these three things? Creating work that you think your audience will like (and not what you would make for yourself). Holding your new work close to your heart (for fear of others copying it) or simply leaving it on a hard drive. Avoiding contacting people you know could possibly hire
Your images are not enough
There’s no doubt that creative decision makers, the people I presume you want to hire you, are visually discerning. And sharing your most stunning work (stills and motion) on your website is vital for that reason. But nice images alone are not enough. Because if they like your work they will then want to figure
Why would you share commercial work?
‘Commercial work? Why would I want to see commercial work?’ The CD of a large New York ad agency looked thoroughly perplexed when asked about sharing commercial work on a photographer’s website. This was in a private Q&A I ran for my clients, and the answer didn’t surprise me at all. The fact is that