Marketing

Out of sorts?

Lying in bed a few weeks ago, with very little brain power to do much more than half-heartedly meander through Google, I discovered the origin of the idiom ‘Out of sorts’. Ha. In the world of printing (pre-computers) the letters were called ‘sorts’. If there were some missing, you were ‘out of sorts’. (I should

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Cuba, Crash landings and that C bug

I opened my eyes on the galley floor at the back of flight 23 to Auckland from Vancouver. 2 flight attendants leaned over me. My last memory was leaving my seat 6 rows back to go to the bathroom. ‘This will sting a little’ said the flight attendant as he dabbed at my face. I

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To all women image makers

‘10 years ago I was standing at a bus stop with 2 kids by my side, on my way to a women’s refuge.’ she said. ‘Since then I guess I’ve been hiding.’ I had blitzed the photographer’s work and we were on a Zoom call. In amongst the lovely short-depth-of-field peonies on tables and little girls

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3 steps to be seen by award winning creatives

This past week I’ve been ensconced in judging the first round of Art Director’s Club Annual Awards. It’s been such a reaffirming process I wanted to share 3 key takeaways that are also the foundations of my mentoring process with photographers. 1. Start with your own uniqueness There are still countless creative decision-makers out there

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What’s your brand of crazy?

I was recently helping an art buyer find some photographers for a large global brand. “Everyone in that city looks the same” she said, sighing. “No one has a point of difference.” I’ve been meeting lots with photographers from specific cities in the world (word of mouth is a powerful thing apparently) and I’ve noticed

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Why paid work might be losing you better paid work.

Last year I invited the CD of a New York ad agency to answer burning questions from photographers on one of my programmes. He had just been asked where and how a photographer should share his commercial (paid) work. “Commercial work? Why would I want to see commercial work?” The creative director looked genuinely baffled.

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The strength of help

It’s been mayhem the last week here in Auckland, New Zealand. From my home in the Titirangi hills, I can see dozens of landslides, some with houses teetering on the brink, outdoor furniture scattered down the hillside, tarmac snapped off as easily as a charcoal-coloured wafer. At times it’s been terrifying, but thankfully we have

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