Marketing

Do you have a client attraction process? If you’re a professional or commercial photographer you most likely do have something in place. Maybe it’s a little ineffective at the moment. But worse still it might actually be attracting the clients you don’t want. You know, those people and companies who have no clue about good photography, or

Recently a photographer showed me the prototype of a book he’d had designed. It was full of gorgeous images from an award winning story he’d shot in Thailand. That would have been wonderful but instead of a clean background there were strange textures and patterns printed on the page beside the images which threatened to

June was a big month for advertising creatives, and if you worked on any award-winning campaigns, it was probably a big month for you too. That’s because Cannes Lions, one of the major industry awards, announced it’s winners, and if you were involved in any of those campaigns your career will definitely be looking up,

How truthful is your brand? Perhaps you’re sharing work you think you should be making, instead of what you love making. Or trying to be ‘funny’ on your bio, when you’re actually a serious, quiet, focused photographer. (Or conversely being polite and formal when you’re the joker.) It’s like telling a little lie. You start with a

I’m often asked by photographers how they should share their personal work when it’s finished. But have you ever considered sharing from the moment you start conceptualising? Wait what? Give away my ideas? Sharing ideas can be such a scary concept to many photographers, especially if you’re super competitive. But if you have a strong

Do you struggle to write ? As an advertising or editorial photographer you know you have to be able to communicate what your work is about, why you did it, what your vision is and your interpretation of a brief. It comes with the territory (hello treatments!) But articulating what you want to say can