Today in Aotearoa we are celebrating Matariki – the Māori name for the cluster of stars also known by the ancient Greeks as the Pleiades, or the Seven Sisters. It rises just above the horizon at dawn in late June or early July, and for many Māori, it heralds the start of a new year.
How truthful is your brand? Perhaps you’re sharing work you think you should be making, instead of what you love making. Or trying to be ‘funny’ on your bio, when you’re actually a serious, quiet, focused photographer. (Or conversely being polite and formal when you’re the joker.) It’s like telling a little lie. You start with a
I’m often asked by photographers how they should share their personal work when it’s finished. But have you ever considered sharing from the moment you start conceptualising? Wait what? Give away my ideas? Sharing ideas can be such a scary concept to many photographers, especially if you’re super competitive. But if you have a strong
Do you struggle to write ? As an advertising or editorial photographer you know you have to be able to communicate what your work is about, why you did it, what your vision is and your interpretation of a brief. It comes with the territory (hello treatments!) But articulating what you want to say can
OMG it’s June! Have you paused to take stock yet? This year I’ve run a live webinar about getting a rep, held a workshop about folio building with CAPIC in Vancouver, and met up with about 20 photographers who’ve done my programme in Melbourne. I spent 10 days in Havana, Cuba, with 7 photographers from around the
When an amazing brief lands in your inbox, are you sometimes tempted to say ‘yes’ straight away? Even if you wait until the full briefing meeting, you might feel pressured to have all the answers, and again, to agree to changes and suggestions which may turn out to be unachievable or out of budget. You
Lying in bed a few weeks ago, with very little brain power to do much more than half-heartedly meander through Google, I discovered the origin of the idiom ‘Out of sorts’. Ha. In the world of printing (pre-computers) the letters were called ‘sorts’. If there were some missing, you were ‘out of sorts’. (I should
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