Finding Direction

6 Steps to Cracking a new Market- Case Study #1

Just over a year ago I met one of my top ‘students’. John (we’ll call him that) is an Australian photographer. He had just turned 50 and was shooting local editorial and below the line (read budget) jobs. He earned much of his income from his rental studio business. After some initial planning we established that

Read more

Coffee and Connections

This morning I am decompressing from a workshop I ran yesterday here in Wellington, New Zealand. During the workshop I was assisted by a lovely young lady called Summer who generously offered to collect me from the airport when I arrived. ‘I’ll be the Japanese girl wearing African braids’ she said. Funnily enough, I had no problem

Read more

Who the Bloody Hell are You?

At the recent AIPA Image Nation Conference in Auckland, photographers were asked to submit questions to a panel of advertising creatives and art buyers. One of the questions which raised eyebrows and had some of the panellists squirming in their seats was:  ‘Why do ad agencies fly in high-profile photographers from Australia to shoot big budget

Read more

Move me!

So my daughter (artist and musician) and husband (ad agency creative and script writer) were in the kitchen this morning, hovering over a bowl of cherries and slab of half-demolished Christmas cake whilst they checked out Juxtapoz on the ipad. They were admiring the technical ability of an artist who could render perfect images with the humble

Read more

The Power of Women

I was recently asked by an emerging photographer if there was any hope of her ever getting work as a commercial photographer. She had discovered that it was a male dominated world made up of mostly male photographers working with mostly male creatives. She wondered why; did I know?And was the effort even worth it?

Read more

Quiet spell?

Sometimes work is just scarce. It isn’t necessarily a reflection of your skill and is rarely a reflection of  price. When I was an agent, and there was a lull in work, I used to jealously watch photographers pop off to the movies, take their kids to the zoo, and go on holidays. Meanwhile in

Read more

Enter the Dragon

Happy New Year! Most of my Chinese clients and friends are on holiday today, celebrating this auspicious time of year with their families and a cacophony of very loud fireworks. (I was in China during one New Year and thought World War 3 was taking place outside my hotel room window- the booms and crashes

Read more