Finding Direction

Are you floundering?

In my recent conversations with photographers I am noticing a sense of floundering. Not knowing quite how to pick up again after the last few years. You may be in that boat. Perhaps you quit your agent or production house, or they closed down. Maybe they’re just not getting you the work any more. You

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Purpose, personal work and more

Why are you a photographer? If you’ve worked with me you’ll know that the reason you do what you do is one of the most important aspects of your brand. Understanding your purpose, or ‘why’, is so incredibly useful in shaping personal work and guiding your decisions moving forward. This is just one of the

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How to get your marketing done in 2 steps

If you’re a lens based image maker you are probably far too busy shooting personal and paid work (and don’t even mention all those estimates and treatments) to produce any kind of marketing content. And other times you’re juggling family, house reno’s, yada yada. (#life) But have you ever considered batching? As I write this

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Reflect, reinvigorate and connect

Today in Aotearoa we are celebrating Matariki – the Māori name for the cluster of stars also known by the ancient Greeks as the Pleiades, or the Seven Sisters. It rises just above the horizon at dawn in late June or early July, and for many Māori, it heralds the start of a new year.

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Out of sorts?

Lying in bed a few weeks ago, with very little brain power to do much more than half-heartedly meander through Google, I discovered the origin of the idiom ‘Out of sorts’. Ha. In the world of printing (pre-computers) the letters were called ‘sorts’. If there were some missing, you were ‘out of sorts’. (I should

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A second chance

If last week’s blog resonated and you were feeling a bit like you had a false start to 2023, you’ll be pleased to know that you have a second chance – the Lunar New Year. Around the world, celebrations continue to welcome in the Chinese Year of the Water Rabbit- a year of introspection, peace,

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False start?

Does your year seem to have gotten off to a false start? In New Zealand, 2023 started with a cyclone that saw a week of intense never ending rain and storms. Instead of going to the beach we hunkered down and watched the palm fronds smack against the windows. There’s been a sense of despondency

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