3 game changing questions

If you’ve ever had a kitchen, house or garden renovated (or done it yourself), you’ll know that you have to get the master plan right first before focusing on whether the bench tops are stainless steel or marble, or the steps are made of sleepers or stone (or the wall is pink or red).

In fact they’re the very last bit of the design.

It’s the same with your website and outward looking presence.

You might think that you need to revamp your website (and you possibly do) but if you don’t know who you’re speaking to you may go about it the wrong way.

And you may THINK you know who you’re speaking to but if you don’t know who you are as a photographer and brand, you may have that a bit skew whiff too.

A photographer I spoke to yesterday said “it felt like previously I was redecorating and moving the furniture around… but I was in the wrong room”

He was changing the shots on his website and making different galleries, but he didn’t have the basic understanding of his brand.

Before you start ‘fixing’ your website, briefing a designer and clearing out your Instagram feed, I encourage you to always ask yourself these 3 questions:


  1. Who am I? What is my brand and how does my best work make people feel?
  2. Where do I see myself going? What are my goals and what do I genuinely want to do more of?
  3. Who will pay for that? What industry, agencies and galleries are they in?

With these 3 questions always top of mind, you will be way more focused and waste much less time.

I challenge you to do that today.

If you’d like help assessing your brand and your best work, you can find out more here