Your clients aren’t buying a pretty picture.

This morning I’ve been Blitzing work by a food photographer. I have been getting hungrier and hungrier as I salivate over the most tasty looking shots (ALWAYS a non-negotiable deal breaker with food photography).

Luckily I’m heading out to a lunch meeting soon.

When I was an agent I repped 2 food photographers. Wherever possible I would always arrange those folio visits at about 11am. I’d catch the ad agency creatives just before lunch and make them even more hungry. Those food books were always accompanied with grumbling tummies and gasps of ‘Yummmmm’.

Just to enhance the whole experience, I would bring some delicious treats with me too, for afterwards (no greasy fingerprints on the books thanks very much people- real food and print folios do not make good partners).

It’s all about curation, timing and experience.

That’s pretty much what advertising clients want from you when they hire you too.

They’re not buying pretty pictures ready made to put on their wall.

They’re trusting and investing in a very expensive experience- with you as the main player.

With the changes over the last 2 years keeping many people out of the office, it’s quite difficult now to rock up to an ad agency with morning tea and a folio under your arm.

So the experience of working with you has to be conveyed via your online presence.

Take a look at yours.

How well can those ideal clients and creatives get to know what you’re really like from your online presence?

Or is it just a pretty filing cabinet?

Every step of their journey through your website should be a positive experience for your clients, from understanding your voice, purpose and vision (your DNA), and the work you love making, right through to helping them sell you to THEIR clients.

It’s never too late to change, and I cannot wait to see you (and your work) shine!