Your client attraction process

June was a big month for advertising creatives, and if you worked on any award-winning campaigns, it was probably a big month for you too.

That’s because Cannes Lions, one of the major industry awards, announced it’s winners, and if you were involved in any of those campaigns your career will definitely be looking up, my friend.

Why?

The people who look at these awards, and attend the festivals and ceremonies, are creatives in the advertising world, and that means lots of the right eyes on your work. Not just that, but those art directors and CD’s often want to hire award-winning teams so they have a chance at a win themselves.

I’ve seen this time and again as a photo rep and as a consultant. It can seriously put you on the map.

So how do you get to make award-winning work like this?

It starts with having a solid client attraction process.

Since building a client attraction process on my Bootcamp mentoring programme, Francesco Bittichesu, who shot the image above, has been signed by 3 new reps (in London, New York and Milan), and I was thrilled to hear that this campaign, commissioned for Heineken, won 2 Silver and 3 Bronze Lions at this year’s Cannes Lions.

I always love it when my clients get wins like this, especially when the brief has all the ingredients of the work they love making.

And it’s solid proof that the process works.

Whether or not you have worked with me it’s always great to revisit this process, and early next month (8th August NZ & Australia/ 7th August UK, USA & Canada) I am running a free online workshop to take you through the key steps to your client attraction process.

If you’d like to join me, you can register here.

Meanwhile, big congrats to you if you were involved in any of the Cannes Lions, or in fact any other wins this year.