Thank you to Canadian photographer duo Roth & Ramberg for this gorgeous image

Too many decisions?

16 May, 2024

Did you know that decision fatigue is a real thing?

According to registered psychotherapist Natacha Dukehe the more decisions a person makes over the course of a day, the more physically, mentally and emotionally depleted they become.

So it doesn’t surprise me that photographers often ask me what I think they should share on the plethora of social media, in Emails, in folios and in promo pieces, especially when it comes to targeting the ad world.

It can be utterly daunting, particularly when you already have to juggle your actual work, namely making great personal projects, writing treatments, pre and post production, and shooting for clients.

As a lens based image maker you should always be creating- either for yourself or your clients (#nopressurethen).

But how much are you leveraging what you already have?

When things are chaotic, consider looking under your nose.

  • Dig through your archives for work you’ve already made (if you joined my Email workshop you’ll know that one strong image can be more than enough for a marketing Email)
  • Leverage one project across various platforms, reusing content you’ve already created in shorter bursts.
  • Spread one big project out over several days or weeks (or longer). Creating a ‘Part 1’, ‘Part 2’, etc. is fun and can intersperse other one-off pieces on any platform.
  • Dig out behind the scenes images and share those to show the kind of approach you take to your work. Remember- they’re hiring you, not buying a piece of art.
  • Look at popular days and public holidays (like Mother’s Day) and find existing images which relate to this theme.

And if you do some of this in advance, so you’re under less pressure, you eliminate adding decision fatigue to your already busy schedule, or worse still, silently becoming invisible to everyone you’ve started building relationships with.

What can you dig up and repurpose this week?

If you need help with your marketing, I have opened up applications to work with me in the second half of 2024. Apply for a free call with me here and we’ll get clear on your direction, identify the areas you need to work on and discuss next steps.