The private party you want everyone to join

When my daughter Indi was a toddler she hated being woken up from her afternoon naps, so

instead of coaxing her out of bed, we’d have a little party. (Stay with me here.)

 

We’d walk into her room, put on some music, and start dancing. Within seconds, a little dot would appear at our side, dancing her heart out with the happiest face of all.

 

Indi is a creative maverick, and now a musician (funny that), based in London. She doesn’t like being told what to do and must come to things thinking it was her idea.

 

Not so different from most creatives.

 

Not so different from you, and your creative director, art director and designer clients.

 

They don’t want to feel pushed, cajoled or begged to do anything.

 

So how do you have a party that your clients want to be a part of? One which will have them getting all FOMO and seek you out?

 

It’s easy;

• A strong, unique brand and outward looking presence that isn’t afraid to stay on its own path.
• A regular habit of making and sharing personal work which pushes into new territories with interesting ideas.

Every time you make personal work you’re holding your own party, and you’re choosing the music.

 

Can you see how much more compelling that is than trying to tell those creative mavericks how to think about your work or why they should hire you?

 

I know it’s scary, but you’ve got this.