When I met 7 photographers in Cuba to help them make personal projects they’d developed on The Series Project Workshop, it wouldn’t have occurred to me that just over one year later the work would be one of the joint exhibitions being showcased at Head On Photo Fest this year. So I am beyond excited to announce
Everyone knows that when you’re marketing you should focus on a niche. It’s true. It actually makes life much easier if you’re focusing on one group of people. But if you’ve been told that your niche is a type of industry like Pharma, automotive, sport or adventure, and you’re only targeting brands in those niches,
Early this year I advertised for a marketing assistant. A high proportion of applicants had used AI to write their cover letter and even more of them, their CV. I could tell due to the significantly excessive use of dynamically boring adjectives they had used to promote themselves to me in the most uniquely impersonal
It’s a well known fact that scarcity is an important aspect of selling. If there’s only one of something left in a store – you’re more inclined to feel like you might miss out. As a photographer in the ad world you’d be forgiven for thinking you can’t create that kind of scarcity – it
If you have a personal project gallery on your website, are you guilty of having a list of place names? CUBA TOKYO ALASKA It sounds so exotic and farawayish…but actually- does it? Nope. To advertising creatives, it’s like landing on yet another amateur travel bloggers site. And that is at best boring, and at worst
“Why would I order a camera part online when I can get out into the world and take photos on my way to the store? Why would I not want that experience?” These are the words of London born NYC/ Sydney advertising photographer Simon Harsent, who chatted to me a few weeks ago about his work,
OK, obviously this is hypothetical, because I sold my photographers’ agency, The Collective Force, years ago. But after talking to photo reps around the world, and hearing their gripes (and finding them similar to mine!) I wanted to share what I’d work with you on if I was repping you. I’d help you to get
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