I’m often asked how I identify the best images when I’m reviewing (or ‘blitzing‘) a photographer’s work. My background is in advertising photography and high end commissions from around the world, so I tend to be drawn to images which will also attract advertising creatives, designers and art producers. Having said that, the top shots
I’ve recently been reviewing a number of my clients’ website bios and they often go like this: 1.Open on a description of photographers’ style and feel. (Are you seriously telling discerning visual decision makers how to think about the work after they’ve probably already seen it? ) 2. Go on to explain ‘my first camera’
I’ve just finished a round of marketing workshops in Melbourne, Sydney and Auckland. During my time in Australia I also held a string of one on one consultations (God bless good cafes with excellent coffee), attended the Guns Agency award evening as a judge, and did the final edit of several print folios, one of
Marketing
Folios & Editing
Finding Direction
Asia Assignments
Personal Work
Closing the deal
Most Recent
Case studies
Interviews