- Mentor and branding consultant to professional photographers
" I have always found that by asking people what they need, and where their challenges are, I can hone in on the ways I can help them."
- How to get paid to shoot what you love
We interview Christina Force, a New Zealand based photo-consultant who works with photographers and agents worldwide.
- My Solo Story: Christina Force
'As a soloist I feel blessed that I can embrace change as often as I like. I am always re-evaluating where the business is at and asking questions: What haven’t I provided which photographers need? What shall I introduce this year?'
- The Good Book: Top Tips For An Effective Portfolio
'It's essential to understand you are promoting yourself as a unique artist- one who can solve problems, answer a brief, get exceptional results regardless of circumstances, and communicate well.'
- Trends in Editorial Photography
“Editors have less money to pay photographers properly,” says Force. “It’s not easy to make a living solely on editorial photography now. Initiative and extra effort can make a difference.”
- Asia Through The Eyes of an ExPat
'When you’re planning for a job, it’s important that you have a good familiarity with how the local market works so that you can make good crew decisions and manage the set appropriately. ..'
- Christina Force, Photographer Consultant
'When the shoot was over and the client had left, he turned to me and said, Christina, I think you need to be my agent. And he changed my life.'
- How to create a striking folio
We’ve heard your calls for an intro to creating a photography portfolio, so we’ve enlisted the help of folio consultant Christina Force to run through how to create a portfolio that will fit you and your needs.
- Get a better quality of work from a better quality of client programme
Complacency can be the death of passion in creative industries, and one of New Zealand's leading photo experts is looking to save professional photographers from that fate with a programme to help land dream clients.
- Asia beckons emerging NZ photographers
International photographer, Robert Earp and prominent photo consultant, Christina Force, CA+ co-chairs, are giving photographers the rare opportunity to meet face-to-face with some of Asia’s most respected creative professionals who will review their work.
- Perspectives- Christina Force @ Collective Force
'We were looking for an idea that held each series together and excellent execution of that idea. Those who had worked on a clearly defined project and edited properly stood out a mile.'
- Put your best folio forward
'Be brave and trust that viewers will be far more attracted to a strong and coherent body of work than a bit of everything to please everyone. I promise you will be more memorable.'
- Photo finish
Christina Force will be judging the world's best in the photographic equivalent of the Oscars in New York next month. She tells Viva about her favourite things.
- The winning ticket
'It's like lifting a veil. Ideas start flowing, projects emerge, enthusiasm abounds.'