Let’s talk treatments

Let’s talk treatments.

They’re possibly your biggest cause of overwhelm, anxiety and exhausting all-nighters, but I have to say as an agent I found they were super helpful.

When you sit down and think about the result you want to achieve you get much more clarity. Working through the various aspects- mood and feel, compositional approach, lighting, type of talent, wardrobe and locations- can be a massive deal breaker not just in getting the job, but in what you deliver.

In going through this process you can also uncover big holes in what you originally thought you needed to make the shoot happen, versus what you actually need.

So that’s work.

But have you ever considered doing this for personal projects?

I’m in Vietnam at the moment, in the middle of The Series Project shoot week.

The photographers all arrived with strong, focused ideas, developed over the last few weeks on our program, and on Saturday they all presented their treatments (and yes, we gave them all a template to work with).

I’ve been cracking the whip here and making sure that everyone has a clear path to what they’re making.

If there’s hesitancy about the feel they’re going for, or they’re unsure about the narrative style, or compositional approach, we are recalibrating and revisiting those treatments to get clarity before they pull out the camera.

What a luxury, to apply this creative process to your own work.

And I know for sure that this will make a huge difference to the quality of these projects, because I am already seeing incredible results.

This work will win awards, help the photographers get signed by agents, and get them onto the radar of key creative decision makers. (I know, because it happens after every Series Project).

Treating yourself like a client is a no brainer to creating brilliant work.

You deserve it.

If you want help making work which will attract key creative decision makers, you can apply for a free call with me here for when I get back next week, and we’ll get clear on your direction, identify the areas you need to work on and discuss next steps.