It’s time to be memorable

Over the last few months I’ve been working with a group of photographers who are doing my Bootcamp mentoring programme.

Before we start on their marketing, we’ve been digging into their best work, visual voice, ‘secret recipe’, why they do what they do, the kind of jobs they really want, how they want to work, and what their goals are.

We’ve also started developing personal projects that bring all of that together.

Because I was an agent, I approach this much as I did when I was representing photographers. Before I could effectively market someone, I needed to know what made them recognisable, and what kind of work, clients and audience that pointed towards.

It’s why most agents won’t consider representing a photographer who doesn’t already have a strong sense of their vision, process and brand. They need something they can get behind and sell.

Over the last few weeks I’ve been chatting with photographers across the globe who’ve been busy this year working on some substantial jobs. Some have actually had their best year in a long time.

I’ve spoken to their agents and producers too, and a common theme has come up: these photographers have worked hard to be memorable.

That doesn’t mean they’ve invented some wacky way of standing out. They’ve simply become very clear about who they are, how they work, and the feeling their images evoke.

That makes a difference when someone is looking for an image maker.

Because when they’re considering a photographer for a job, they might see hundreds of images, but afterwards they might only remember a handful of the makers.

You want to be one of those people.

So as we head towards the fourth quarter of 2026, consider asking yourself whether your work, your brand and the way you present yourself are giving people a reason to remember you.