Is your marketing lying?

How truthful is your brand?

Perhaps you’re sharing work you think you should be making, instead of what you love making.

Or trying to be ‘funny’ on your bio, when you’re actually a serious, quiet, focused photographer.

(Or conversely being polite and formal when you’re the joker.)

It’s like telling a little lie. You start with a small fib, then you have to adjust other stories to adapt to the fib.

And of course, people can start to spot the holes in your story.

You might not be aware of all the ways you’re twisting the truth, simply to be the photographer you think you need to be or to prove yourself to an imagined audience’s needs.

But if you are trying to be something you’re not, it can get very difficult to maintain the story.

Decisions are much harder to make, and somehow it’s less convincing.

When you come at your marketing from a place of honesty, it’s all much easier.

Vulnerable, yes.

But the truth somehow feels less weighty.

If you know your visual voice and what you care about, and every single thing you share and create reflects that it will flow much more easily.

And the freedom that comes with that is very empowering.

Including the people, you choose to market to.

Take a look at your website and online presence, and ask yourself; truth or lie?

If you’d like help uncovering the truth of your brand, apply for a call with me and I’ll help you start the process of peeling back the onion and revealing the core of who you are and how you can harness that to get paid to shoot what you love.