Inspirational mind bombs

This is my phrase of the week.

Credit for it comes from a photographer I work with, who was grumbling about marketing.

“I hate marketing.” he said.

“I just want to make great images.”

(Which he does, a lot.)

As I pointed out to him, if you’re a photographer, your number one marketing tool IS inspirational personal work.

All you have to do is make it (lots of it) and share it (relentlessly).

Sharing inspirational mind bombs is a way to reframe what you do when you’re marketing.

What half decent photographer doesn’t want to do that?

I’ll leave that with you for the weekend.