How you can be like an advertising creative

I have not yet met an advertising creative who doesn’t have a knack for research. I swear they are the most curious beings and seem to thrive on digging deep.

This is hugely important because their job is to be constantly coming up with ways to sell new products, brands, and experiences to various target audiences, all of which they have to get to know if they want good results.

This skill is damn handy when we’re going away somewhere. My hubby will spend hours researching locations, accommodation, travel options, and weather. (Quality of coffee and surf feature very highly on his list of course.)

Thanks to hours and days of digging I’ve recently stayed in a cute little hotel with a pool in Arles, a fishing lodge by a Norweigan fjord, a manor house in Scotland, and sailed the Aegean Sea on a Turkish Gulet.

I suspect that you too spend hours researching your holidays, reading the reviews, and making sure your accommodation and transport tick all the boxes.

But how much effort do you spend researching your target audience?

The type of clients that will pay you the cost of your holiday 5 times over.

Such as those curious advertising creatives.

If your idea of audience research and marketing is buying a list and smashing out the same Email to them all, don’t be surprised if you’re not getting the results you want.

Reframe your client research and match the efforts you invest into holidays into who you’d like to work with.

It will definitely pay off.

Meanwhile, happy holidays! (I hope you did your research!)