How to stand out from the crowd

Early this year I advertised for a marketing assistant. A high proportion of applicants had used AI to write their cover letter and even more of them, their CV.

I could tell due to the significantly excessive use of dynamically boring adjectives they had used to promote themselves to me in the most uniquely impersonal way.

(You get the gist)

None of which actually told me anything much about them except that they weren’t who I’d be hiring.

The applications which stood out were personal and engaging; they had researched who I was and made a point of speaking to that.

Exactly the same happened to me as a rep.

I’d get Emails every day from photographers wanting to be repped. Some photographers would get my name wrong, or omit my name altogether. They’d make all sorts of assumptions and it was clear some hadn’t bothered to investigate my agency before writing.

I even received a mass email to several agents, all of whom had been included on the cc line.

Talk about lazy!

There’s a place for mass Emails, and there’s a place for AI, but if you want to stand out from the crowd it’s worth researching the people you want to work with, and investing the time and energy into communicating with them personally as individuals.

I promise it will pay off.

I’ve seen the results- time and again.

If you’re a UK photographer who’d like to find out more ways to stand out from the crowd, places are still available on my London workshop on 14th October! Click here for info, or Email help(Replace this parenthesis with the @ sign)christinaforce.net for details, and save the date and location.