It’s the first week of the Chinese Lunar New year which began 3 days ago on Sunday (25th January). This is the year of the Metal Rat.
In the Chinese Zodiac it is said that ‘On the surface the Metal Rat appears positive and confident, but deep down they can be troubled by worries that are quite often of their own making.’
I chuckled when I read this as it reminds me of so many of the amazing creative souls I work with.
(Maybe you’re one of them? If so, you might find this blog post useful)
If you’re worried about your local market and the possibly dwindling work offerings in 2020, you may want to broaden your reach to international clients.
On May 4th I will be presenting a talk at Palm Springs Photo Fest called ‘Crack the Asian Market’. I only barely scratched the surface of how to get work from Asia based clients last year and it seems it’s a popular topic. I’d love to see you there.
At the end of September in Singapore (in my opinion the safest place in Asia for you worrisome rats) I’ll be co-hosting CA+, the folio review event that connects discerning visual decision makers with high quality advertising photographers who want to break into the Asian market.
If you want to be in a good position to seek, estimate and handle work from Asia (even if you’re shooting it elsewhere) my 8 week programme is a PERFECT segue into ensuring your brand strategy, online presence and even personal work is getting you noticed in the right places. The next one starts on 24th February.
Meanwhile, Gong Xi Fa Cai, Kung Hei Fat Choi, and Happy Lunar New Year!
“Dynamic markets in Asia Pacific are leading the way in global ad spend growth, growing at 5-6% a year. By the middle of this decade it will be the biggest adverting region in the world. “
– Jonathan Barnard, head of forecasting and director of Global Intelligence, Zenith