Freaking out about your upcoming folio review?

If you’re about to present your folio at a review event, you might be wondering how to make the most of a 15-20 minute session with someone you’ve never met before, but you’d desperately like to work with.

So much pressure!

I’ve been asked this LOTS recently as we approach the CAPIC Portfolio Speed Review in Vancouver in just a few days and Palm Springs Photo Fest next month.

And I have one most important piece of advice.

If you want to work with the person you are meeting, the folio is just an excuse.

Yes it must be beautiful and well crafted, and it must flow well and yada yada. #nobrainer

But in my view you have one job only.

Start a relationship.

If you want to be hired by a creative, recommended by an art producer, or signed by a rep, they need to know and trust you, and feel like you’re someone they’d like to spend time with, and put in front of their clients and teams.

Because that’s a huge part of your job.

You cannot place anything above this most crucial aspect of a review meeting. It’s priceless.

Here are 5 easy things to remember:

1. Do your research and really find out who you’re meeting with.
2. Make a point of telling them why you wanted to meet with them specifically.
3. Chat with them about anything that feels right, and that connects you. Ask questions.
4. When the 5 minute reminder goes, ask them ‘What’s the best way to stay in touch’
5. Get their contact information.

If you do this, the rest will work itself out (especially if your online presence is all gorgeous and on brand.)

So don’t worry if you’re getting on so well with the reviewer that you don’t finish the folio.

As far as I’m concerned, that’s a big win.

Good luck- you’ve got this!