How often do you feel confused or overwhelmed or directionless? If this is something you struggle with you may have forgotten about your unique skill as a photographer: The ability to shine a light (or harness the light) to communicate a very strong message. The fact is that finding or creating that clarity, and pointing
My builder, who’s a walking dictionary of bad jokes and quotes, told me a Chinese proverb; ‘House finished, man dead’. This is so true of anything you share with the world. No sooner is it released than you want to improve it, or start something newer, better. Worse still, you don’t put it out there
If you work for discerning visual people in the advertising world you’ll know that personal work is the marketing back bone of your practice. (If you didn’t know that, now you do. It’s a non-negotiable habit of highly successful photographers). But something that may be missing from your personal work is a well articulated introduction.
I’m often asked how I identify the best images when I’m reviewing (or ‘blitzing‘) a photographer’s work. My background is in advertising photography and high end commissions from around the world, so I tend to be drawn to images which will also attract advertising creatives, designers and art producers. Having said that, the top shots
This morning I’ve been Blitzing work by a food photographer. I have been getting hungrier and hungrier as I salivate over the most tasty looking shots (ALWAYS a non-negotiable deal breaker with food photography). Luckily I’m heading out to a lunch meeting soon. When I was an agent I repped 2 food photographers. Wherever possible
‘Meatloafs’. That’s the word a photographer recently used to describe some of his more frustrating clients who work in the sports world. It’s not surprising really. Many people who book photographers direct are non-visual. And it’s not limited to ex-rugby players. Marketing managers, event organisers and corporate executives are simply not (usually) terribly visually eloquent.
If you’ve ever seen the James Bond Film ‘Casino Royale’ you might remember the crazy urban free-runner leaping over scaffolding and cranes. That was Sebastien Foucan, who featured in a global campaign one of my photographers shot several years later. On the shoot I was amazed to see that in order to bounce off frighteningly
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