Marketing

Processed meat and funk

New Zealand. Singapore. Marseille. Arles Photofest. Spain. And the sunny North of England. These are all the places I have been since I was last able to send out an Email to my list. That’s 3 weeks. It was NOT planned that way. I had a nicely organised bunch of Emails ready to send, but

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7 crucial reasons to talk about your personal work

If you work for discerning visual people in the advertising world you’ll know that personal work is the marketing back bone of your practice. (If you didn’t know that, now you do. It’s a non-negotiable habit of highly successful photographers). But something that may be missing from your personal work is a well articulated introduction.

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Your clients aren’t buying a pretty picture.

This morning I’ve been Blitzing work by a food photographer. I have been getting hungrier and hungrier as I salivate over the most tasty looking shots (ALWAYS a non-negotiable deal breaker with food photography). Luckily I’m heading out to a lunch meeting soon. When I was an agent I repped 2 food photographers. Wherever possible

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Are you working with ‘meatloafs’?

‘Meatloafs’. That’s the word a photographer recently used to describe some of his more frustrating clients who work in the sports world. It’s not surprising really. Many people who book photographers direct are non-visual. And it’s not limited to ex-rugby players. Marketing managers, event organisers and corporate executives are simply not (usually) terribly visually eloquent.

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Are you drowning?

Yesterday I pulled a poor woman from the surf, wide eyed and frightened. She’d been tipped off her boogie board and was clutching it weirdly from upside down, like a beached turtle. She was terrified to let go lest she drown, and waves crashed over her face as she strained to keep it above water.

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Stuff ups and successes (Getting unstuck part 2)

Happy new year! (Yeah I know we’re a week in but a girl’s got to have a break.) In my last post I gave you some prompts to acknowledge how much you achieved last year. If you missed it you can find it here and I strongly recommend you give it a go. Today I

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A tough year closes (Getting unstuck part 1)

It’s been another tough year for many photographers- if not financially, emotionally, and I want you to be proud that you made it this far. As 2021 draws to a close I encourage you to wrap up your year by mind dumping all your successes, achievements and wins. Take yourself off somewhere quiet and make

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