If last week’s blog resonated and you were feeling a bit like you had a false start to 2023, you’ll be pleased to know that you have a second chance – the Lunar New Year. Around the world, celebrations continue to welcome in the Chinese Year of the Water Rabbit- a year of introspection, peace,
Marketing
False start?
Does your year seem to have gotten off to a false start? In New Zealand, 2023 started with a cyclone that saw a week of intense never ending rain and storms. Instead of going to the beach we hunkered down and watched the palm fronds smack against the windows. There’s been a sense of despondency
How you can be like an advertising creative
I have not yet met an advertising creative who doesn’t have a knack for research. I swear they are the most curious beings and seem to thrive on digging deep. This is hugely important because their job is to be constantly coming up with ways to sell new products, brands, and experiences to various target
When you share a corker image
You make an amazing image you love. Dammit EVERYBODY loves it. And you proudly add it to your folio/ website. Sure it doesn’t quite fit with your other work but it’s so GOOD! You may even get asked to estimate a job, to be shot just like that image. You’re the favourite for the job,
Colour, light and dust
A few weeks ago I visited Unison Colour, which uses pure pigment, extracted from all over the world, to make soft pastels, a medium my hubby has embraced recently in his art. (Pastels are extremely messy and create copious amounts of pigment dust but bless him he’s creative and he’s very good at it, so what
Parlez Vous Anglais?
Did you know I used to live in France? I ran a ski chalet in Haute-Savoie, worked on a boat in Monaco, and that followed 10 Easters from the age of 12 living with my exchange family in Lyon. It’s why I adore being here so much. One of the biggest lessons I learnt as
Meet my dad
This is my dad, and yesterday was his 86th birthday. In the late 70’s he wrote a quality control system for the developing computer industry. The system was adopted by British Standards (BS 5750), and today, manufacturers of most camera companies use the same quality control standardisation (now updated to ISO 9000). Dad is systems