Finding Direction

What would happen if it all worked out?

There are probably lots of things you want. Beautiful, challenging, meaningful briefs that align with the work you love making. An income which allows you to support those who need you, and which gives you the freedom to say no to the jobs which don’t float your boat. And space to create work for yourself

Read more

Slay the dragon

In exactly a week’s time, all over Asia, the Chinese Lunar New Year is beginning, and I always love this time to actually stop and set goals. Let’s face it- there’s just so much stuff going on in December and January. This year is the year of the dragon, and often known as the year

Read more

Guns and Lenses

OMG can we please invent a new word for ‘shooting’ this year ? ‘Lens-based-image-making’ is ridiculously long winded. ‘Photographing’ means stills only. ‘Filming’ means motion only. FFS. I looked online for alternatives to the word shoot. These were some of them: Execute Fire Launch Blast Explode Murder Bombard Hit Hurl None of them the focused,

Read more

Who wants to revive this year?

Can I just say that even though we’re in summer, the Pacific ocean is freezing at the moment. It always starts off cold and in early autumn it’s warmest of all. I love the cold water so much. I like the contrast and how glowy I feel when I get out. The pain is worth

Read more

Are you floundering?

In my recent conversations with photographers I am noticing a sense of floundering. Not knowing quite how to pick up again after the last few years. You may be in that boat. Perhaps you quit your agent or production house, or they closed down. Maybe they’re just not getting you the work any more. You

Read more

Purpose, personal work and more

Why are you a photographer? If you’ve worked with me you’ll know that the reason you do what you do is one of the most important aspects of your brand. Understanding your purpose, or ‘why’, is so incredibly useful in shaping personal work and guiding your decisions moving forward. This is just one of the

Read more

How to get your marketing done in 2 steps

If you’re a lens based image maker you are probably far too busy shooting personal and paid work (and don’t even mention all those estimates and treatments) to produce any kind of marketing content. And other times you’re juggling family, house reno’s, yada yada. (#life) But have you ever considered batching? As I write this

Read more