It’s a well known fact that scarcity is an important aspect of selling. If there’s only one of something left in a store – you’re more inclined to feel like you might miss out. As a photographer in the ad world you’d be forgiven for thinking you can’t create that kind of scarcity – it
OK, obviously this is hypothetical, because I sold my photographers’ agency, The Collective Force, years ago. But after talking to photo reps around the world, and hearing their gripes (and finding them similar to mine!) I wanted to share what I’d work with you on if I was repping you. I’d help you to get
What with the closing of agent doors in some cities and the opening of new ones in others, there’s been a lot of shuffling around recently, and you might be a bit daunted by any suggestion of finding representation. But when there are two of you marketing (and one of you knows just about everyone
We’re now into the second half of a year that has been tough for many, so let’s talk about divorce. Not divorce from your partner, but divorce from your agent (or rep, or production house). Many photographers contact me saying they’d like to leave their rep and make a new start. But if you’re blaming
As a freelancer do you sometimes dream of having a job, anything, even something menial, just so you don’t have to think; about all the decisions, finances and stress of every single bid, treatment, production and negotiation? I know that when I owned The Collective Force & OPTNZ I had moments where I dreamed of
I’m often asked if I still rep photographers. I don’t. But there are certain basic boxes you’d need to tick before I would have even considered repping you. And I know this will be the case with most reps out there now. After your work has passed the rep test (do I like it? Is
Let’s talk treatments. They’re possibly your biggest cause of overwhelm, anxiety and exhausting all-nighters, but I have to say as an agent I found they were super helpful. When you sit down and think about the result you want to achieve you get much more clarity. Working through the various aspects- mood and feel, compositional
Marketing
Folios & Editing
Finding Direction
Asia Assignments
Personal Work
Closing the deal
Most Recent
Case studies
Interviews