Be the glue

‘I like shooting a wide range of work and don’t want to be pigeonholed doing the same thing all the time.’

This is something I am often told by photographers.

But how do you stay consistent (so you don’t confuse people) and still get a nice diverse range of work?

It’s easy.

Focus on style, not subject.

Think about a major campaign for a brand like Amex who want to show what you can buy: A diamond ring, a holiday, a car.

Or a content library showing different people in different locations interacting with various products.

When all the images FEEL the same any consumer landing on any one is given more than just the logo as a visual clue to the brand.

Jayden Ostwald’s images above for Aston Martin do exactly that.

When visually discerning creatives land on your website, or Instagram feed, they’re looking for this. They want to know that you’ll deliver a consistent look and feel, whatever the genre, wherever you shoot, however many images.

In fact, it’s YOU who will be the glue to hold everything together for that brand.

It doesn’t matter if you want to capture fashion, farmers, cauliflowers and hamsters, so long as your brand voice remains the same.

And the more authentic, emotive, and unique the better.

What’s your brand of ‘glue’?

 

If you’re in Sydney (or can get there), you can join me in person at my workshop on Tuesday 11th November to dig into your brand.

 

 

This year my ‘Stand out from the Crown’ workshop is in Sydney only and will be a special, in -person afternoon, in which I’ll help you dig into your brand more, and uncover everything which makes you uniquely you; not just your style and feel (which you hopefully know), but your unique approach and way of working.

 

It will be a small group of photographers in a gorgeous location overlooking the Pacific Ocean. Very hands on. Very personalised.

Sydney: 1-4pm Tuesday, 11th November, North Bondi

 

https://christinaforce.net/stand-out-from-the-crowd-sydney/

 

What with AI, low production values and a quest for authenticity it’s been a tricky year for many photographers across the globe, so now more than ever is the time to stand out amongst the sea of vanilla.