3 reasons you might not love what you do

I’m currently in England, and still hearing from the Marrakech project makers , some of whom have already jumped straight their next client production.

The most successful photographers in the world love doing what they do whether it’s personal work or paid work.

And let’s be clear- they do BOTH.

They put the same amount of energy and enthusiasm into it all-  they literally love their work.

But if you’re getting paid work that you can’t find a way to enjoy, you’ve probably got one of three issues.

1. You probably shouldn’t be a photographer. Honestly why choose such a difficult career path if it’s something you don’t enjoy?

2. You’re working with clients who are not aligned with the type of photographer/ artist you are, or who don’t value what you do. Sure, sometimes you’ll get difficult clients- but all the time? If this is the case you’re possibly targeting the wrong people.

3. You’re not sharing work that’s actually authentic to who you are so you’re attracting the wrong clients (See 2). Making personal work is your chance to inspire your audience so they hire you for the right kind of work.

It’s your life. It’s your ship. You get to captain it! (No, you really do).