Babies, Birth and Blitzes

I just got a call from a Bootcamper who’s on the way to the hospital with his partner who’s in labour and I’m on the edge of my seat awaiting news.

Traditionally Easter is about birth and it makes sense when spring is springing and babies are being born.

But whether it’s autumn or spring or you live somewhere with an endless summer, the beginning of Q2 is the perfect time to revisit your brand.

As a photographer or film maker you’ll know your brand starts with your visual voice. The look and feel of your work, and what it evokes in the viewer.

If it’s consistent across the board, whatever the subject matter, discerning clients (especially creative decision makers) will feel confident about your ability to deliver on brief.

If it’s a bit all over the show, you’ll be creating confusion, and a confused mind says ‘No’.

It’s pretty easy to fall into this mess, even when I’ve previously Blitzed your work.

You make work for clients and it doesn’t match your other work but what the heck- you share it anyway because you know you did a great job of answering the brief.

Or you see that another photographer won a nice job which you didn’t get a look in on but you know you could have done it – so you add images to prove it, even though they’re nothing like your other work.

This is how the slippery slope to confusion begins, and only the least discerning people will not care. (And you probably know what it’s like to work for those people who don’t value your work.)

So take a look at the work on your website and social, and give it a refresh.

It’s your time to refresh.