The pigeonhole quandary

Are you being told you must have a niche, such as still life, or healthcare or fashion or adventure or agriculture?

If so, you might be struggling to understand where you actually belong, especially if you resent feeling pigeonholed when you actually enjoy a diverse range of work.

Aargh! What to do?

I too believe it’s important to niche BUT- stay with me here- NOT in the ways I’ve listed above.

The solution is to find an emotional niche.

The feeling that’s unique to you because it’s your way of seeing the world.

If you can identify the feeling and energy your work evokes in your viewers, then you can apply that to everything.

Whether you’re shooting automotive or adventure or food or, for goodness sake, even weddings, creating a consistent feeling will enable you to tackle anything in a cohesive way, injecting that emotion into their world.

Think ad campaigns which transcend subject, and help viewers understand that it’s part of the same brand, even when they see the ads in different places.

In fact that’s crucial. Because the one thing people want, whatever world they’re in, is consistency of mood and feeling.

So, instead of flapping around confusing yourself (and potentially your audience) with all the possible ‘pigeonholes’ you can squash yourself into, build a world of work which echoes the same feeling again and again.

If you know your emotional niche, you can uncover who will pay for that (and I promise they’ll be out there).

If you’d like help with this, and next steps, it’s my jam. Book an initial free call with me here to see if and how I can help, and whilst we’re at it, I’ll help you get some clarity around where you’re headed.