Throughout 2025 I’ve heard from hundreds of advertising, commercial and editorial photographers, and in some form or another, I reckon there’s one habit that separates the successful ones from the unsuccessful. Consistency. A consistent and clear visual voice and brand. Consistently sharing that work, so that across platforms and promos it completely aligns. Consistently reaching
Since the [Marketing] workshop what I thought I wanted to do and why has changed quite a bit along with my headspace. I guess that is the point.. I always felt lost for direction in achieving what I wanted, even lost as to what that was. I am very excited that it seems you have so far managed to clear away a lot of fog. Already I am very thankful even though it is just the beginning.
How do you reach better clients who'll pay you to shoot what you love?
Do you have a strategy that easily attracts and converts this elusive audience in the ad and design world?
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