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A lesson from director James Cameron

When James Cameron was making ‘Avatar’ he had a moment of overwhelm as loads of problems were flung onto him. Taking himself off into a quiet space to gather his thoughts, he noticed a fly bashing itself against a window. One foot below the fly the window was open, and yet in typical fly manner,

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Peruse the categories below to find more inspiration, motivation and support, so you can get paid to shoot what you love.

What my clients say

Christina Force is a legend of the NZ photo industry with loads of experience in Australia and Asia. We first met when I was working at DDB Singapore many years ago.She is now consulting to photographers... and I think she is EXACTLY who you should talk to if you want to expand into the Asian market (she has lugged more folios around Asian ad agencies than just about anyone).Not only is she a wealth of knowledge in the Asian ad industry, she is also a lovely, lovely person (and we know how rare they are!).

Mick Bakos, Senior Art director, TBWA Melbourne

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Christina Force | T/A Thunk Ltd. | Titirangi | Auckland, New Zealand

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