It’s great to have you here. I’m Christina Force, a folio consultant, public speaker and mentor to photographers and their agents.

I assess the work and distill the essence of each and every photographer I work with. Then I give you the tools to reach out to and connect with the people who’ll pay you to shoot what you love. I do this in person, via online programmes and live seminars.

I love what I do. I love the success stories, the excitement and rekindled enthusiasm, and the many friends I have made through this process of helping make photographers' lives better.

I’m thrilled that you’ve come to pay a visit to my world, and hope you’ll find something here that will help you, or someone you know, discover their authenticity…. and get paid more to shoot what they love.


Find out more




LATEST BLOG / Five ways to reality-check your work

We all know that moment in the movie where the protaganist does something seemingly out of character, or completely unbelievable and… boom. You’ve disengaged. ‘There’s no way he would do that!’ I’ll think as I sit back, inwardly questioning my husband’s sanity for buying tickets to the film in the first place. All the way home in the car

© Dick Sweeney shoots as much as possible in camera to retain the authenticity of his work. To the blog

How can I help you?

What my clients say

Thank you thank you thank you!

I suddenly feel the photographer I’ve always wanted to be and I can’t tell you how amazing that feels.

You’ve pushed me through hoops to find the right project and I honestly think this is it and I’m going for it. Today I went out and bought a smaller camera only slightly smaller and a more versatile lens  so I can carry a camera with me every where I go and that’s something I haven’t done in 20 years. 

Sue Stubbs, Photographer, Sydney