Define your Style. All attendees must start with an Image Blitz (see above) if they haven’t already had this done in the previous 12 months. This defines your ‘wow’ style and direction for the programme.
Define your core values. What’s your why? An understanding of producing work that reflects your core values. We start a personal project that will help shape your next 5 years.
Define your clients. Who will pay you to shoot what you love? How do you find them?
How to help your dream clients find you. Your website essentials. Everything clients need to find your images faster and stay on your site longer. How to sort out all your imagery.
How to help your dream clients choose you. Your website part 2. All the additional info and how to provide it.
Create a world! How to help your clients build a world and in turn be ahead of the pack. How to maximise and systemise your blog, social media, Instagram and everything that tells people who you are.
Busting down doors. How to become top of mind in key markets outside your own base. Planning your folio trips. Cultural variations between countries. Getting to know your target clients in depth.
Warming up your dream clients. Abolishing cold calling. Building the relationships. Getting in the door with your folio.
Stay top of mind. Following up, implementing systems, leveraging your work and keeping the heat on.