Goal Setting

When’s your New Year?

Yesterday some of my gorgeous friends were celebrating day two of Rosh Hashanah, Jewish New Year. In June, Matariki, Maori New Year, was celebrated across New Zealand and beyond. In February, across Asia, tools will be downed to celebrate the Chinese New Year. I celebrate New Year in January, but I START my new year

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Ditching your agent?

There’s something in the air at the moment. Several photographers I know have left their reps, and their reps are trying to come up with the best solutions for closure. I’ve had calls and Emails from photographers and agents around the world about this. The end of a photographer/agent relationship is often fraught with emotion,

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Things are never what they seem

  If you’re an advertising photographer you’d know that agencies sometimes hire fashion photographers to shoot car ads, and sports photographers to shoot global bank campaigns, and animal photographers to promote high tech products. The list goes on. But did you know that online app Pinterest has hired photographers who’ve shot analogue on their campaigns?

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The nay-sayers

‘Things aren’t what they used to be’ ‘We used to get better fees 10 years ago than we do now’ ‘It’s not worth the effort- no one appreciates photographers any more’ Sound familiar? These are quotes from many older jaded photographers I met in 1996 when I decided to start repping photographers in New Zealand.

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A lesson from director James Cameron

When James Cameron was making ‘Avatar’ he had a moment of overwhelm as loads of problems were flung onto him. Taking himself off into a quiet space to gather his thoughts, he noticed a fly bashing itself against a window. One foot below the fly the window was open, and yet in typical fly manner,

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Build your empire

  I’ve just returned from a 4 day hike along Hadrian’s Wall in the North East of England. At about 80 miles, it crosses the width of England and took 6 years to build. it was HUGE! Hadrian had a very clear vision. To keep the Barbarians out of England and protect its borders. So

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How to get in front of award winning creatives

It’s a well known fact amongst agents and photographers alike that if you shoot an advertising campaign that then goes on to win a big fat juicy award or two, such as a Cannes Lion, or a D&AD pencil, you’ll be getting lots of calls from new clients. Sure, you should definitely be entering good

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Christina Force | T/A Thunk Ltd. | Titirangi | Auckland, New Zealand

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