Goal Setting

How to make space for better clients and more money

After the recession my photo agency and production company were in debt to the tune of $300,000. Yes, it was scary. In fact it was downright awful. I had learned that the more you make when times are good, the more you can lose when times are not good. I had staff, a large office,

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One on One

4 steps to win the heart of a photo rep

A few weeks ago I received an Email from a photographer: ‘I have to know, Christina. Why didn’t you ever rep me?’ OMG. This poor photographer had been hanging onto my ‘rejection’ for 10 years. Holy moly. Admittedly his dog had just died, he was having a few stiff drinks and he was feeling VERY

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Find your inner Otto Spinks

I want to introduce you to Otto Spinks. (We’ll get to David later). Otto is a pen name my husband has invented for a script he really wanted to write, but with which he didn’t initially want his name associated. (Oh damn- there goes that secret). He wanted to be completely free to explore an

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Seven quick holiday reads for photographers

It’s that funny old week between Christmas and the new year. In Auckland everyone is on holiday although summer is being obnoxiously evasive, dammit. Oh hang on, here it is. Oh and it’s gone again…. Wherever you are, if you’re a photographer and thinking about 2017, you might want some reading material. (For, you know,

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How to get paid to shoot what you love

The other day I had a bit of an Aha moment. There I was, trying to think of names for my new 8 week Bootcamp. I was endeavouring to come up with all sorts of clever ways to explain how I uncover photographers’ essence, help define who they are, show them how to them reveal their own authenticity, and change their

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The power of commitment

Working in a beautiful and inspiring environment is something I have always strived for, so working from my leafy courtyard in Venice, California, where I’ve been based for the last month, has been amazing. Whilst here I’ve met with some of the photographers I’ve been mentoring. Some of them live here (and what wonderful hosts

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Build it and they will come

Just before Christmas a car crashed into my house. The driver lost control on the bend, over corrected, narrowly missed three terrified joggers, ploughed through our front garden taking with it a mature Camelia, a Daytura, an old rose and a 12 ft Nikau Palm before hitting the wall of the room in which I’d

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