It’s a well known fact amongst agents and photographers alike that if you shoot an advertising campaign that then goes on to win a big fat juicy award or two, such as a Cannes Lion, or a D&AD pencil, you’ll be getting lots of calls from new clients.
Sure, you should definitely be entering good photography competitions. These are fabulous for press and profile building.
But if your client wins an award from something you shot, whether it’s an advertising award, an architects award, a fashion award, whatever your clients world is, then it will step you up significantly on the ‘I want to use this photographer’ ladder.
All manner of other advertising creatives, architects, designers, and key influencers will be contacting you, and geography is rarely a limitation when those people want the secret ingredient which they perceive to be YOU.
BUT, how do you get in front of award winning creatives?
One of the best and fastest solutions is to get to a folio review event, where you’ll find a raft of these amazing key decision makers waiting to see your work.
If you’re targeting the USA, there are loads of amazing events that are available all year round.
But if Asia is your target market, then the folio review landscape has been a desert of nothing. Until now.
This July 28th and 29th in Singapore, I am co-chairing Creative Asia Plus, the only folio review programme of its kind in Asia. Registration gives you access to a day of talks by speakers including myself, and some of those award winning creatives, as well as first dibs on tickets for the review day.
We are announcing reviewers daily here, and many of them have won Gold and Silver Lions and tons of other sought after awards. In fact, at least one of them is currently a juror at Cannes. This is bigger than Asia. This is getting in front of globally recognised creatives. Let’s face it, campaigns from Asia are highly likely to have Asia Pacific or global reach.
Regardless of who you want to target, one of your goals should be to shoot an award winning image for them.
It’s a win win.