Marketing

One on One

4 steps to win the heart of a photo rep

A few weeks ago I received an Email from a photographer: ‘I have to know, Christina. Why didn’t you ever rep me?’ OMG. This poor photographer had been hanging onto my ‘rejection’ for 10 years. Holy moly. Admittedly his dog had just died, he was having a few stiff drinks and he was feeling VERY

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IPA Climate change competition- 4 ways to stand out

Last night, after an amazing day where I proudly joined the first Women’s March on Washington in Auckland, we had a severe storm and lost power. Trees and power lines crashed down around Auckland and roads were closed. It seems only appropriate that today I judged the IPA Climate change competition. It also seems appropriate as

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Find your inner Otto Spinks

I want to introduce you to Otto Spinks. (We’ll get to David later). Otto is a pen name my husband has invented for a script he really wanted to write, but with which he didn’t initially want his name associated. (Oh damn- there goes that secret). He wanted to be completely free to explore an

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Seven quick holiday reads for photographers

It’s that funny old week between Christmas and the new year. In Auckland everyone is on holiday although summer is being obnoxiously evasive, dammit. Oh hang on, here it is. Oh and it’s gone again…. Wherever you are, if you’re a photographer and thinking about 2017, you might want some reading material. (For, you know,

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Should I shoot for clients or for myself?

    “I am always confused between the two marketing initiatives: -Shoot what you want -Shoot what clients want to see” Recently a photographer Emailed me this question, so here’s my answer! Have a listen to this 5 minute video I whipped up to find out why this statement should never again be uttered from your lips

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How to get paid to shoot what you love

The other day I had a bit of an Aha moment. There I was, trying to think of names for my new 8 week Bootcamp. I was endeavouring to come up with all sorts of clever ways to explain how I uncover photographers’ essence, help define who they are, show them how to them reveal their own authenticity, and change their

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Five ways to reality-check your work

We all know that moment in the movie where the protaganist does something seemingly out of character, or completely unbelievable and… boom. You’ve disengaged. ‘There’s no way he would do that!’ I’ll think as I sit back, inwardly questioning my husband’s sanity for buying tickets to the film in the first place. All the way home in the car

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