What makes you happy?

One of my clients recently won a grant to attend a New York workshop with one of her heroes. After announcing her dates in my programme community group, some of my New York clients rallied together and just this week hosted a meet-up with her in a Brooklyn studio. Imagine landing in a foreign city

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Stop paddling backwards

Sometimes, when I review a photographer’s work and identify their hero shots I am met with an incredulous look. ‘But how can that be my hero work? It’s so easy for me!’ No shit Sherlock. It may come as a shock, but doing what you love, especially if you’ve been doing it for a while, can be a breeze. You

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You are not a photographer

If you’re shooting for clients, you probably think you’re a photographer. You wouldn’t be mad to assume this. Indeed, most people probably refer to you as a photographer. But don’t get caught up in believing that’s what you do. If you’ve watched Simon Sinek’s ‘Find your why‘, you may have an inkling of what I’m talking

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All you need is inside you

A few days ago I received a holiday/ Christmas wish list from somewhere photographically inclined, and it listed, predictably, mostly equipment, cameras and helpful software. I think I ditched it. When photographers, even my beloved clients, start talking to me about gear, I ‘glaze over’. It’s not my zone of genius. I’m done being a

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Hone in!

I’ve recently been reviewing a number of my clients’ website bios and they often go like this: 1.Open on a description of photographers’ style and feel. (Are you seriously telling discerning visual decision makers how to think about the work after they’ve probably already seen it? ) 2. Go on to explain ‘my first camera’

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One on One

4 steps to win the heart of a photo rep

A few weeks ago I received an Email from a photographer: ‘I have to know, Christina. Why didn’t you ever rep me?’ OMG. This poor photographer had been hanging onto my ‘rejection’ for 10 years. Holy moly. Admittedly his dog had just died, he was having a few stiff drinks and he was feeling VERY

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IPA Climate change competition- 4 ways to stand out

Last night, after an amazing day where I proudly joined the first Women’s March on Washington in Auckland, we had a severe storm and lost power. Trees and power lines crashed down around Auckland and roads were closed. It seems only appropriate that today I judged the IPA Climate change competition. It also seems appropriate as

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Christina Force | T/A Thunk Ltd. | Titirangi | Auckland, New Zealand

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