8 Week Bootcamp
This is an awesome process, designed to give you that kick in the pants you need!
If you want to break into a new market, or want to know how to bust down better doors in your own market, and improve the quality of your paid work- this intensive is for you.
Better still you can choose to do it in 8 weeks....or 8 months, it's entirely up to you. In fact, I recommend revisiting this process every year.
'Your lessons are only one part of your arsenal....your inspiration has helped me walk into a room with clients and lay down the law....which in turn inspires confidence in myself and clients' confidence in me'
By the end of this programme you will be well on the path to:
- Developing a new personal project which you'll be able to use in a multitude of ways to attract your dream clients
- Establishing your core authenticity: your key style, purpose, values and your personal direction/ goals
- Defining your ideal clients and how to reach them
- Building a website which will engage, not confuse, your dream clients
- Creating a social media world which enables you to share your best work - without having to write anything
- Getting in front of your target clients so you never have to 'cold' call
- Creating a marketing plan which includes ways to build a name in a new city or country and how to stay top of mind
And I will guide you through every step of the way.
- A Fast blitz , where I blast through your work, then we have a 30 minute call to discuss direction and style.
- Access to the bootcamp process for a year
- Weekly video sessions for 9 weeks, plus a bonus session on how to build a folio
- Weekly tasks to complete, so you can stay on track
- Three months free access to my private, closed Movers and Shakers Facebook group- a community of photographers around the world who have attended the programme and are continuing the conversation, supporting each other and changing the world.
- Movers and Shakers group coaching sessions for 3 months
- Access to at least 17 quoting and negotiating templates, so when you start getting those calls you know exactly what to do
'Had my biggest paying assignment ever this year, the schooling I had through the mentoring course helped get me through the pitching, bidding, treatments, creative calls, negotiating that led to the assignment.'
Each week we will address a different aspect of your branding, then marketing, which will be broken down roughly as follows:
Define your style: As soon as you book the programme you'll be sent a link to book your blitz. In a one hour one-to-one session we will go through your work and I'll pinpoint the hero shots so you know where you should be heading.
Define your direction: After you book the blitz you'll receive info and instructions and templates to start the juices flowing so you can think about this prior to the first week.
Week 1: Harness your essence. Establishing your purpose, your values & your social conscience, and developing a long term project around these. Setting goals.
'Your course was a great catalyst and inspiration for my new work.'
Week 2: Define your dream clients. Helping you find dream target clients who will pay you more to shoot what you love, wherever they are in the world.
Week 3: Show them the way. Editing and constructing your website- a guide on how your website should look, how to edit your images, how to sort out all your shots so they’re easy to find and keep clients clicking, and and what to include.
Week 4: Give them the tools. Essential information to include on your website (and how) so that you attract attention from the right clients
'You have me going to bed thinking about photography and waking up thinking about photography.'
Week 5: Expand your world. Developing your blog and social media presence. How to share your work in the most beneficial ways for your brand.
Week 6: Plan your crusade. How an ad agency, design agency and marketing department works- who does what and who you should contact first, plus how to access target clients outside your own city or country. How to have them believing you are always there. Variations between countries. Starting your marketing schedule
'If anyone doesn’t do well after taking your course - they have not listened!!!!!!!!!!!!'
Week 7: Bust down doors Introductory process. The essentials to getting inside the heads of key people so you never have to cold call (scripts will be provided).
Week 8: Stay on track: Showing your folio- what to say and how to manage the meeting. Follow up and staying top of mind. Ideas for re-connecting, without rebuilding your folio. Completion of your marketing schedule.
Bonus session: How to build a folio.
'Many thanks, I will say this has been the best investment of my career – and it feels good to be inspired'
What you need to know
You will be asked to book a fast Image Blitz session as soon as you've booked into Bootcamp. Even if you've already had a blitz with me you should book a one hour session with me. It's included in the price and ensures you are clear about your direction, and will be able to focus clearly on the work we cover.
The Bootcamp will also include:
- Weekly one hour video coaching sessions so you can listen from anywhere in the world, at any time you wish
- Tasks set each week relating to the week's topic so can implement what you learn immediately.
- Full access to 'Get paid what you love' Bootcamp website- a membership resource site including additional tools to help with the work and all programme recordings, slide shows, downloads and more
- Three month access to The Movers and Shakers group. This is an exclusive membership only group available open to alumni and attendees of the bootcamp.
- For the duration of the three months, you'll have free access to:
- A closed, private Facebook group so that you can get support from other photographers in a safe environment. Here you can safely ask questions, discuss mutual issues, share useful resources and recommendations. As everyone has been through the programme you'll find many photographers walking the talk who can help you with your own issues. Being a photographer can be lonely- this is a wonderful and helpful tribe!
- Templates for quoting and negotiating
- All previous webinars I've run
- A monthly group meeting (again for the 3 months) via webinar, where I answer as many questions as possible about the programme and much, much more.
This is a very powerful and intense process. If you decide to join us be prepared to invest some quality time into the programme to gain maximum benefit, plus some openness to letting go of old habits and beliefs. Are you ready for that kick in the pants?
'Your course has had a quite an effect on me!!'
See you on the other side! x